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Event Details
Red Door Interactive Speaker Series - How to Understand and Optimize Your Consumer Paths to Purchase.
Event Dates: San Diego – Jan. 26th & Denver – Feb. 16th
Consumers are all over the place. Media choices are exploding. And Forrester says it’s time to bury the marketing funnel. All the while, companies are missing the forest for the trees as they optimize their marketing around a single consumer touch point like search or display in a silo.
There are better ways to map and respond to consumers. New methods and models are emerging that not only help track paths to purchase, but are also delivering higher ROI with existing or reduced budget. Budgets are optimized, messages are more targeted, and your consumer paths to conversion are traceable across multiple media touch points.
Topic Include:
-Does the marketing funnel still apply?
-What are some examples of a consumer’s journey to purchase?
-What solutions exist to attribute the contribution of various ad networks to a conversion?
-What solutions exist to attribute conversions across multiple touch points?
-How do touch points influence each other?
-Creating personas and mapping consumer journeys
-What are the metrics that really matter to your goals?
SAVE THE DATE
San Diego: Thursday, January 26th
PANELISTS:
Geoff Arone, VP Consumer Insights and Strategy, Experian
Michele Kiss Hinojosa, Director of Digital Analytics, Red Door Interactive
Tari Huddleston, VP Marketing, Smith+Noble
William Merchan, VP of Business Development, MarketShare
MODERATOR:
John Faris, Director of Cross Channel Marketing, Red Door Interactive
Denver: Thursday, February 16th
PANELISTS:
Bree Thomas, Director of Digital and Experiential Marketing, Qdoba
Matt Anthony, Senior Director, CRM Analytics, Mediaplex
Mikael Greenlief, Online Media Planner, Red Door Interactive
MODERATOR:
TBD
EVENT DETAILS:
8:30 – 9:00 AM Registration, Breakfast & Networking
9:00 – 10:00 AM Presentation & Questions
10:00 – 10:30 AM Networking
San Diego:
DiamondView Tower
350 10th Avenue,
15th Floor Ultimate Skybox
San Diego, CA 92101
map
Denver(New Venue):
The Ritz-Carlton, Denver
Plaza Level, Cameron Room
1881 Curtis Street
Denver, CO 80202
map
*Free parking and a continental breakfast will be served.
*No agencies please. We will no longer be accepting walk-ins so please register in advance.
Hosted By
Red Door Interactive
Red Door is a strategic partner dedicated to helping businesses continuously evolve by offering a broad array of services that connect clients seamlessly with customers across all touch points.
